In one year, Classic Cycling’s ROAS surpassed 1000%.
Revenue increased over 300% in 1 year.
CYCLING RETAILER INCREASES GOOGLE ADWORDS REVENUE BY 323%
CLIENT
Classic Cycling is a small, hometown shop run by avid cyclists, who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.
SITUATION
The Cyclist’s attempt to self-manage their Google AdWords campaigns did not generate positive results. Ultimately, their in-house campaigns were: bringing a negative Return on Ad Spend (ROAS), not increasing revenue or transactions, and not achieving their marketing goals during their off-season.
EXPERTISE
In order to get The Cyclists’ AdWords running profitably, we devised a strategy to:
- Restructure existing campaigns after extensive keyword research.
- Build and organize new campaigns to generate more revenue, during peak months as well as their off-season.
- Optimize their landing pages to lower average CPC and improve ad quality score.
RESULTS
0
%
IMPRESSIONS
INCREASE
0
%
WEBSITE VISITS
INCREASE
0
%
CLICK
INCREASE
0
%
TRANSACTIONS
INCREASE
0
%
