BAKERY INCREASES HOLIDAY REVENUE 505% WITH PPC & SHOPPING CAMPAIGN MANAGEMENT, OPTIMIZATION
CLIENT
Green’s Bakery, is a multi-generation family owned baker in New York. A long-time favorite of retail shoppers along the Eastern Seaboard. The bakery entered the world of e-commerce so everyone around the US could enjoy their famous Chocolate Babka.
SITUATION
Green’s saw the importance of e-commerce as their business and brand continued to grow. The company desired to achieve greater year-round online success, but had not been able to find the right digital marketing that could meet their revenue expectations and ROI goals.
The bakery needed comparison shopping experts that could expand their sales across multiple channels including Google Shopping, Google AdWords, Bing Shopping and Connexity. They wanted a new strategy to strengthen brand awareness and improve seasonal and year-round B2C and B2B sales.
EXPERTISE
RESULTS
After a bustling 4 month holiday season, the bakery posted impressive increases in their website traffic, transactions, revenue, and ROI from combined campaigns.
The bakery was able to increase transactions 460% and revenue by 505% compared to the previous holiday season dates Nov 1 – Jan 31, 2019.
